The platform is rolling out a new feature that allows them to reduce the amount of AI-made content appearing in their timelines. This initiative comes as the company announced that it currently hosts over 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the next few weeks before a global release. This shift aligns with a surge in content created by AI, driven by new video-generation tools.
AI Content on Other Platforms
It has been noted that almost 10% of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A significant portion of this content is deemed low-quality AI content, a term for inferior, bulk-generated content that is frequently nonsensical or surreal.
Our research shows that a lot of users like content created using AI tools, including computer-generated images to informative clips, and we want to offer the community the option to adjust the amount of that, based on their own choices,” said a company executive.
Volume and Proportions
TikTok disclosed that there are presently over a billion videos on its service tagged as made with AI. Overall, in excess of 100 m pieces of content are uploaded to the app each day, making AI content a limited part of its overall inventory.
Customizing Your Feed
Viewers will be able to reduce or increase the amount of AI-generated videos they see by accessing the content preference feature in the platform and choosing the AI content topic. Further subjects that are already be adjusted under the tool include news, fashion, cosmetics, and movement.
Platform Guidelines
Its rules oblige users to tag “realistic” AI-made content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the app will henceforth apply an artificially created tag to content made using its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This measure is designed to stop users from attempting to bypass the labeling process.
Responsible AI Funding
The platform is also establishing a $2 million AI literacy fund for professionals and institutions to create learning resources about ethical AI use. This program will assist charitable organizations focused on training computer science.
Platform Protection
The platform has supported its content review process, following discussion over intentions to cut jobs for hundreds of content moderators in Britain. It is expected to eliminate a significant number of roles in its content moderation team in the UK capital, with worker representatives and online safety experts expressing worry that staff are being displaced by automated systems.
A company official clarified that people-led review would continue to be important, but automated tools can safeguard staff by removing the most distressing content prior to it gets reviewed by people. The company announced a significant reduction in disturbing and violent content seen by content reviewers over the previous year due to reliance on its AI tools.
It is vital to combine people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we also think it’s extremely critical to minimize viewing of dangerous material as rapidly, which is where a lot of the machine support is making a difference operate efficiently.”
